9 Farming Tools Realtors Are Using to Dominate in 2025

If you're a title agent who wants to add real value to your Realtor relationships, help them do what they care about most: get listings.

This week, we’re sharing 9 high-leverage farming tools that top agents are using to generate seller leads, stay top-of-mind, and convert more homeowners into clients.

Use this as a shareable resource, a lunch & learn topic, or a co-branded flyer you can hand out at your next broker office visit.

📍 PropStream

Use it for: Pulling targeted seller lead lists by equity, ownership type, length of ownership, and more.
Why it matters: Lets agents find motivated sellers before they raise their hand.
https://www.propstream.com

🧠 Remine

Use it for: Predictive analytics + property owner data via MLS access.
Why it matters: Many MLSs offer this for free and agents aren’t fully using its seller-predicting power.
https://www.remine.com

📊 SmartZip

Use it for: Predictive seller scoring + automated follow-up campaigns.
Why it matters: Agents can farm based on seller likelihood and automate the rest.
https://www.smartzip.com

📫 Corefact

Use it for: Farming postcards with built-in tracking (QR codes, calls to action).
Why it matters: Direct mail becomes measurable and interactive.
https://www.corefact.com

📈 RPR (Realtors Property Resource)

Use it for: Generating detailed market reports, CMAs, and listing presentations.
Why it matters: Helps agents add real data to their marketing and door-knocking materials.
https://www.narrpr.com

🎁 Mailbox Power / Thanks.io

Use it for: Automated, personalized direct mail campaigns with handwritten notes, gifts, or cards.
Why it matters: Great for farming birthdays, anniversaries, and staying top-of-mind.
https://www.mailboxpower.com | https://www.thanks.io

📲 REDX / Espresso Agent

Use it for: Expired listings and FSBO lead prospecting.
Why it matters: Still one of the fastest ways to generate listings if agents have the right follow-up system.
https://www.theredx.com | https://www.espressoagent.com

🏡 Homebot

Use it for: Monthly home value updates to homeowners.
Why it matters: Keeps agents top-of-mind long after closing—and reactivates old contacts.
https://www.homebot.ai

🔄 Follow Up Boss / Chime

Use it for: CRM + lead nurturing for farmed leads.
Why it matters: Farming without follow-up is a waste. These tools automate the drip.
https://www.followupboss.com | https://www.chime.me

🌎 Bonus: Make It Work for You

• Share this list at your next Realtor office visit

• Turn it into a PDF or Canva handout with your branding

• Host a “Top Tools for Farming” lunch & learn

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