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- 🧲 How Title Agents Are Using Technology to Recruit Top Talent in 2025
🧲 How Title Agents Are Using Technology to Recruit Top Talent in 2025
Recruit Like a Marketer: Tech-Powered Strategies for Building Your Title Team
In a competitive market, great closers, processors, and escrow assistants are harder to find — and even harder to win over.
But the most forward-thinking title agents aren’t just waiting for resumes to show up... they’re using modern tools to recruit like marketers.
Here’s how you can do it too:
âś… 1. Build a Recruiting Landing Page
Use tools like Carrd, Canva Sites, or Notion to create a single-page site that shows:
Role details (Closer, Processor, Assistant, etc.)
Benefits and growth opportunities
Team quotes or a short video
A Calendly link to book a 15-min intro call
Why it works: Candidates get excited before applying—and you look organized and intentional.
🎥 2. Send Personalized Loom Videos
Instead of cold messages, record a 60-second video:
“Hey [Name], I saw you’ve worked in real estate for a few years. If you’re looking for a stable role with no weekends and a great team, I think you’d love our escrow department…”
It’s personal. It builds trust. It stands out.
đź’¬ 3. Automate Outreach Sequences
Title professionals
Past candidates
Former Realtors or lenders who might want stability
Pro Tip: Add links to a culture video, your job page, and an easy scheduling option.
📱 4. Post Like a Leader on LinkedIn
Don’t just post “We’re hiring.” Use content to attract the right people:
“Why a former Realtor joined our escrow team”
“3 reasons closers love working at [Your Title Company]”
“What we do differently to support our processors”
This builds brand AND pipeline.
🧑‍🤝‍🧑 5. Make Referrals Trackable
Use Typeform, Google Forms, or Airtable to launch a referral program.
“Know a rockstar closer or assistant? Refer them here—get $500 if they’re hired.”
Let your Realtor partners and team become your best recruiters.
🧠6. Host Virtual Info Sessions
Run a Zoom event called:
“Is Title Right for You?”
“What It’s Like to Be a Closer at [Your Company]”
Invite former agents, underpaid processors, or your own sphere.
Record the session and reuse it on your landing page.
✍️ 7. Use ChatGPT to Write Faster
Let AI draft:
Job descriptions
Follow-up emails
Interview questions
Onboarding checklists
It’ll save you time and make your process more scalable.
Final Thought:
Hiring great people isn’t just about posting jobs. It’s about creating interest, building trust, and showing what makes your title team different.
You’re not just hiring — you’re marketing your culture.
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Cheers!
The Modern Title Agent Team
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